The Essential SEO Checklist for Your Accounting Job Posting

Want more traffic and better candidates for your open role? Use this SEO checklist to ensure your accounting job posting is built to get seen—and clicked.

Search engines play a big role in how job seekers find openings. Optimizing your post for SEO is a simple way to increase visibility, attract qualified applicants, and fill roles faster.

✅ SEO Checklist for an Accounting Job Posting

Use the list below to make sure your accounting job posting is optimized for search:

  • 🔍 Keyword Optimization
    Use Google Keyword Planner or another tool to identify a keyword phrase that matches your job opening and has moderate to high search volume.

  • 🧩 Strategic Placement
    Your keyword phrase should appear in:

    • The job title

    • At least one headline or subhead

    • The body text at least three times

  • 🧮 Use the Word “Accountant”
    The word “accountant” should appear at least five times in the job post. This reinforces relevance for both SEO and job seekers.

  • 🏠 For Remote Roles
    If the job is remote, include the word “remote” at least five times to improve visibility in location-based searches.

  • 🌐 Include Keywords in URL and Metadata
    Whenever possible, use your keyword phrase in:

    • The URL of the job post

    • The page metadata, including image descriptions and metatags

When written well and optimized properly, your accounting job posting becomes more than just a job ad—it becomes a magnet for the right candidates.

💡 Need Help Hiring?

Accountingfly specializes in helping accounting firms connect with remote, full-time, and freelance accounting professionals.

👉 Contact us today to learn how we can help you fill your next accounting role faster and more effectively.